International Animal Rescue Rebranding

This is a fresh, simple, and modern approach to the current branding design of International Animal Rescue, a non-profit that is dedicated to saving suffering animals around the globe. Our rebranding goal was to preserve some of the brand's characteristics but introduce a new strategy and makeover to make them more recognizable and trustworthy. That includes a fresh look across all channels to help deliver their message much more concisely. The new suggested logo carries the characteristics of the brand. A heart that describes its values and a rescue sign that describes its mission.


IAR Style Guide

Credits:

Niralee Kimdar

Yuki Yoshimatsu

Our Mission

International Animal Rescue(IAR)’s mission is to provide help for animals to sustain their lives in their natural environment with humans. We rehabilitate saved animals and release them back to their habitat or provide optimum living standards for those animals that can no longer pursue their lives in the wild.

IAR aims to educate the public and inform them about the threats these animals face and promote healthy and sustainable relationships between humans and animals. We strive to convince communities, government institutions, and private stakeholders to actively take a role in the management and protection of forests.

Our Values
  • Work hard for animals and never fall into despair.
  • From start to finish follow through to make sure the animals and their habitats are safe and healthy.
  • Provide thorough support for the partners and help them whenever they are in need.
  • Educate the public in order to develop a united alliance and joint action to preserve the natural habitats and wildlife therein.
  • Execute effective and innovative methods and approaches to reduce the trade in wild animals.
Our Tagline
Balancing the ecosystem, one animal at a time.
Our Voice

We are trustworthy

We aim to show our process and celebrate our success with everyone. We are aware that it is with the help of everyone that we are able to celebrate. In order to gain more success, we require the help of others. In order to gain help, we must be transparent with what we do with the donations and funds we receive to get people’s trust.

We are honest and transparent, express gratitude and credit where needed, show the end product (release of the animals, animals in the sanctuary, animals recovery, etc), we are true to our mission.

We are caring

We value the lives of the animals. We believe the world would not be able to function without these wonderful creatures playing their part in the cycle of life. We use encouraging words, use photos depicting our work and efforts. We don’t blame.

We are determined

We are extremely passionate to accomplish our goal to create a sustainable habitat that both animals and humans can co-exist. In order to succeed, we will work tirelessly. We get the audience involved, call for action, use strong verbs. We aren’t passive, overly aggressive; we don’t demand.

We are innovative

We look for innovative methods to tackle problems and create solutions that would benefit the welfare of both the animals and their habitat in order to co-exist with humans. We challenge the audience, show the methods we use to solve problems, encourage participation. We don’t use harsh wording/tone when challenging, leave it to the responsibility of others.