Print – Rojhat Baykal

Atomic

baykalr — Fri, 29 May 2020 09:55:08 +0000

SCENARIO

Create and apply an identity for a client that manufactures alcoholic beverages. The client wants a vodka brand as well as a line that can be marketed in the stores.

RESEARCH

I conducted this case study based on the Psyco-Aesthetics(P/A) concept, an advanced design-thinking methodology that aims to understand the factors that determine aesthetic experience.

1. Benchmarking

The research process started with competitive market research. I found five top competitors and made a breakdown of their attributes as well as common descriptors and positive and negatives sides of each product.

2. Consumer Research

The following process was conducting consumer research. The goal was to survey vodka consumers and create four personas to find their needs and aspirations.

3. Opportunity Zone

Based on the consumer and competitive market research, I found that the current industry has gaps in the basic/versatile design opportunity zone. This design consideration is to be defined with the key attractors such as minimal, user-friendly, affordable, lifestyle-focused, and functional.

IDEATION AND DESIGN

Using the collective P/A insights, I came up with some design ideas.

BRAND IDENTITY

THE VODKA/TEA KIT

STATIONARY

Featured in Best Custom Packaging Designs of 2024 by DesignRush

Kanguru

baykalr — Sat, 23 May 2020 00:12:12 +0000

International Animal Rescue

baykalr — Thu, 02 Apr 2020 17:27:57 +0000

Our Mission

International Animal Rescue(IAR)’s mission is to provide help for animals to sustain their lives in their natural environment with humans. We rehabilitate saved animals and release them back to their habitat or provide optimum living standards for those animals that can no longer pursue their lives in the wild.

IAR aims to educate the public and inform them about the threats these animals face and promote healthy and sustainable relationships between humans and animals. We strive to convince communities, government institutions, and private stakeholders to actively take a role in the management and protection of forests.

Our Values

Work hard for animals and never fall into despair.
From start to finish follow through to make sure the animals and their habitats are safe and healthy.
Provide thorough support for the partners and help them whenever they are in need.
Educate the public in order to develop a united alliance and joint action to preserve the natural habitats and wildlife therein.
Execute effective and innovative methods and approaches to reduce the trade in wild animals.

Our Tagline

Balancing the ecosystem, one animal at a time.

Our Voice

We are trustworthy.

We aim to show our process and celebrate our success with everyone. We are aware that it is with the help of everyone that we are able to celebrate. In order to gain more success, we require the help of others. In order to gain help, we must be transparent with what we do with the donations and funds we receive to get people’s trust.

We are honest and transparent, express gratitude and credit where needed, show the end product (release of the animals, animals in the sanctuary, animals recovery, etc), we are true to our mission.

We are caring.

We value the lives of the animals. We believe the world would not be able to function without these wonderful creatures playing their part in the cycle of life. We use encouraging words, use photos depicting our work and efforts. We don’t blame.

We are determined.

We are extremely passionate to accomplish our goal to create a sustainable habitat that both animals and humans can co-exist. In order to succeed, we will work tirelessly. We get the audience involved, call for action, use strong verbs. We aren’t passive, overly aggressive; we don’t demand.

We are innovative.

We look for innovative methods to tackle problems and create solutions that would benefit the welfare of both the animals and their habitat in order to co-exist with humans. We challenge the audience, show the methods we use to solve problems, encourage participation. We don’t use harsh wording/tone when challenging, leave it to the responsibility of others.

The 2028 Olympics

baykalr — Thu, 12 Mar 2020 02:02:50 +0000