Product Design – Rojhat Baykal https://www.rojhatbaykal.com RB Designs Wed, 18 Sep 2024 19:51:31 +0000 en hourly 1 https://wordpress.org/?v=6.0.9 https://www.rojhatbaykal.com/wp-content/uploads/2020/05/rb_colored_368px-150x150.png Product Design – Rojhat Baykal https://www.rojhatbaykal.com 32 32 Atomic https://www.rojhatbaykal.com/project/atomic/ Fri, 29 May 2020 09:55:08 +0000 http://www.rojhatbaykal.com/?post_type=portfolio&p=964
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SCENARIO

Create and apply an identity for a client that manufactures alcoholic beverages. The client wants a vodka brand as well as a line that can be marketed in the stores.

RESEARCH

I conducted this case study based on the Psyco-Aesthetics(P/A) concept, an advanced design-thinking methodology that aims to understand the factors that determine aesthetic experience.

1. Benchmarking
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The research process started with competitive market research. I found five top competitors and made a breakdown of their attributes as well as common descriptors and positive and negatives sides of each product.

2. Consumer Research
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The following process was conducting consumer research. The goal was to survey vodka consumers and create four personas to find their needs and aspirations.

3. Opportunity Zone

Based on the consumer and competitive market research, I found that the current industry has gaps in the basic/versatile design opportunity zone. This design consideration is to be defined with the key attractors such as minimal, user-friendly, affordable, lifestyle-focused, and functional.

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IDEATION AND DESIGN

Using the collective P/A insights, I came up with some design ideas.

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BRAND IDENTITY
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THE VODKA/TEA KIT
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STATIONARY
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Featured in Best Custom Packaging Designs of 2024 by DesignRush
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