SCENARIO
Create and apply an identity for a client that manufactures alcoholic beverages. The client wants a vodka brand as well as a line that can be marketed in the stores.
RESEARCH
I conducted this case study based on the Psyco-Aesthetics(P/A) concept, an advanced design-thinking methodology that aims to understand the factors that determine aesthetic experience.
3. Opportunity Zone
Based on the consumer and competitive market research, I found that the current industry has gaps in the basic/versatile design opportunity zone. This design consideration is to be defined with the key attractors such as minimal, user-friendly, affordable, lifestyle-focused, and functional.
IDEATION AND DESIGN
Using the collective P/A insights, I came up with some design ideas.